Managing Your Brand During a Merger or Acquisition

Mergers and acquisitions are on the rise. Fifty-seven percent of executives say they are planning a transaction in the next 12 months compared to 25 percent four years earlier. Merger and acquisition transitions can be a turbulent period for your company if not managed correctly. While legal and financial challenges will occupy much of your […]

Why Brand Matters

It’s not uncommon for our clients to associate the worth of their brand with the quality and impact of their visual assets. Brand components such as logos and visual designs should convey aspects of your brand’s personality, but they don’t exhaust the equity you’ve worked hard to establish. Before you can measure the effectiveness of […]

Streamlining the RFP Process

AvreaFoster team sitting at a table with laptops

Over 30 years, AvreaFoster has responded to more than 100 RFPs and Dave Foster has been a part of shaping nearly all of them. Throughout the years, Dave has learned a thing or two about what makes a good — and a bad — RFP. He sat down to share her point of view on […]

5 Questions to Ask When Building a Marketing Budget

A group of people sitting around a round table

“Where do I start?” That’s typically the first question I get when a client is about to begin the daunting task of developing their annual marketing budget. While there are no hard and fast rules on how best to establish a marketing budget, I usually recommend starting by asking a series of questions — about […]

Appreciating the Power of Brand

Dave Foster, one half of AvreaFoster’s founding leadership team, has led the strategic brand consultancy as CEO for more than 25 years. Over time, Dave has guided AvreaFoster through a transition, shifting the company’s role to a more consultative and strategic brand advisor. This gradual transformation was motivated in part by Dave’s growing awareness of […]

The Purpose of a Purpose

AvreaFoster’s Senior Brand Strategist, Libby Graham, shares her perspective on an often misunderstood but crucial element of brand and business strategy: the purpose statement. Over the course of her career, Libby has helped companies large and small clarify strategic objectives and discern core brand attributes. She focuses on how organizational decision-making drives clarity, both in […]

Podcasting for B2B Businesses

Businesses searching for an advantage over their competitors are leveraging new ways of promoting thought leadership, engaging broader audiences and attracting new prospects. Podcasting, a format commonly used by B2C marketers, is increasingly drawing support from B2B companies looking for a substantial, but easily digested medium. Like videos, podcasts do not require a significant time […]

AvreaFoster’s Creative Approach

At AvreaFoster, our guiding principle is to bring clarity to the complex. We help clients in the most complex of industries align their leadership strategies, better engage business prospects and transform employee culture — and we use the power of design to accomplish those goals. Senior Vice President of Creative Lisa Goin employs a design […]

Closed Loop Marketing

You want to squeeze every ounce of productivity from your marketing and sales departments to spur growth and gain market share. Cooperation between teams is essential, but technological innovation is becoming increasingly important for improving customer engagement outcomes. Closed loop marketing offers an integrated approach for managing and evaluating the effectiveness of your organization’s targeted […]