The Purpose of a Purpose

AvreaFoster’s Senior Brand Strategist, Libby Graham, shares her perspective on an often misunderstood but crucial element of brand and business strategy: the purpose statement. Over the course of her career, Libby has helped companies large and small clarify strategic objectives and discern core brand attributes. She focuses on how organizational decision-making drives clarity, both in […]

Podcasting for B2B Businesses

Businesses searching for an advantage over their competitors are leveraging new ways of promoting thought leadership, engaging broader audiences and attracting new prospects. Podcasting, a format commonly used by B2C marketers, is increasingly drawing support from B2B companies looking for a substantial, but easily digested medium. Like videos, podcasts do not require a significant time […]

AvreaFoster’s Creative Approach

At AvreaFoster, our guiding principle is to bring clarity to the complex. We help clients in the most complex of industries align their leadership strategies, better engage business prospects and transform employee culture — and we use the power of design to accomplish those goals. Senior Vice President of Creative Lisa Goin employs a design […]

Closed Loop Marketing

You want to squeeze every ounce of productivity from your marketing and sales departments to spur growth and gain market share. Cooperation between teams is essential, but technological innovation is becoming increasingly important for improving customer engagement outcomes. Closed loop marketing offers an integrated approach for managing and evaluating the effectiveness of your organization’s targeted […]

Tips for Creating Effective Buyer Personas

Marketing professionals constantly make references to buyer personas and the buyer’s journey, and it’s no surprise why. One of the most influential marketing innovations in recent years, personas factor into virtually every decision marketers make. The success of your efforts depends in large part upon the detail and accuracy of the buyer personas, making it […]