The Perfect Match

Grand Rounds is a healthcare innovator that uses data to match patients to the right care. The company needed a strategy to launch its newest tool — a patient-provider matching engine — to benefits planners, HR professionals and other healthcare decision-makers.

  • UX Strategy
  • Web Design
  • Content
  • Sales Tools

Moment of Clarity

The best way to introduce the Grand Rounds matching engine was to show the tool in action. So that’s where we started — with an interactive tour that explains the science behind the solution. Simple storytelling. Smart design. The perfect match.


Working closely with communications experts and data analysts at Grand Rounds, AvreaFoster was able to able to tell a complete story using colorful illustrations, concise copy and web animation. As part of the interactive tour, users are guided through two healthcare scenarios and shown how better data and better matching leads to better outcomes.


The interactive tour was launched at a variety of healthcare conferences, where it was used to increase engagement and generate leads. It was later added to the Grand Rounds website and incorporated into the company’s lead generation and sales strategy.