Grand Rounds, a leading health services company, uses technology to match patients with suitable primary care physicians. To build awareness about the importance of quality care and create buzz around the company’s offering, AvreaFoster launched Grand Rounds’ newest digital tool: QualityThatCounts.com. The website features an interactive map displaying physician quality per county, giving healthcare analysts and benefits providers an at-a-glance overview of physician quality by county. To generate the map, Grand Rounds employs proprietary algorithms using clinical and background data to predict physician performance and identify PCPs who are most likely to deliver high-quality care consistently. AvreaFoster and Grand Rounds collaborated to organize and structure the data in dynamic and accessible formats. Additional insight and leadership around physician quality are in development for Q3 and Q4 of 2018.