Simplifying a brand and amplifying sales
As an innovator in the non-insured benefits space, New Benefits had built a successful business selling non-insured benefits to employers, groups and members through brokers and marketers. As its offerings grew to include products, services, member portals and white-labeled storefronts, so did the complexity of its brand journey. The company needed an outside perspective to bring clarity to the New Benefits story.
Services provided:
Brand Positioning
Logo Design
Product Architecture
Website Design
Member Communications Strategy
Content Strategy
Campaign Development
Trade Show Support
Creating a cohesive brand identity
Over the years, New Benefits’ portfolio had expanded into a diverse range of products and services that lacked cohesion with the parent brand. After streamlining the logo, we restructured the product architecture to establish a more integrated system that clearly connects to the New Benefits brand identity.
Refresh, reboot, relaunch
After auditing the company’s marketing and sales strategy, we identified new opportunities to enhance New Benefits’ message in an increasingly crowded marketplace. With an updated brand positioning and a refreshed identity, we optimized the New Benefits website, positioning the company for digital success and laying a strong foundation for future marketing efforts.
Putting marketing into overdrive
AvreaFoster worked with New Benefits to elevate its content marketing to add new gated broker guides and trend reports. Then we launched the company’s first digital advertising efforts, including brand awareness and lead-generation campaigns that promoted new content. The strategy was a success, helping to strengthen broker relationships and increase the number of sales leads.
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Increase in leads
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Decrease in cost per lead
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Increase in conversions
Client quote:
“AvreaFoster has been a godsend, helping us modernize our brand and create a comprehensive marketing plan. Their staff from top to bottom is professional, intuitive and attentive to our needs.”
Joel Ray
CEO, New Benefits
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