Talk About a Crisis: A Look Back at How AvreaFoster’s Clients Navigated COVID-19

We routinely check in with clients and prospects, but during the lockdown in 2020, our calls to clients took a different tone. We were no longer inquiring about the status of branding or marketing projects, nor about key challenges the businesses are facing. We were all facing the same challenge. COVID-19 forced every business across […]

Shifting Your Sales Strategy During a Time of Uncertainty

Chances are events over recent years thrown your sales and marketing strategy for a loop at one time or another. You’ve canceled your events. Your in-person sales meetings have transitioned to phone calls. You may have even postponed a product launch or paused a marketing campaign. Now what? While it’s everyone’s job to look out […]

The New Rules of Corporate Communications

AvreaFoster has been leading corporate communication initiatives for clients since opening our doors more than 25 years ago. Over the years, as employee engagement has become increasingly important to creating and maintaining a positive company culture, our communication strategies have evolved — and we’ve gotten smarter in the process. Here are our insights on 13 […]

Managing Your Brand During a Merger or Acquisition

Mergers and acquisitions are on the rise. Fifty-seven percent of executives say they are planning a transaction in the next 12 months compared to 25 percent four years earlier. Merger and acquisition transitions can be a turbulent period for your company if not managed correctly. While legal and financial challenges will occupy much of your […]

Streamlining the RFP Process

AvreaFoster team sitting at a table with laptops

Over 30 years, AvreaFoster has responded to more than 100 RFPs and Dave Foster has been a part of shaping nearly all of them. Throughout the years, Dave has learned a thing or two about what makes a good — and a bad — RFP. He sat down to share her point of view on […]

5 Questions to Ask When Building a Marketing Budget

A group of people sitting around a round table

“Where do I start?” That’s typically the first question I get when a client is about to begin the daunting task of developing their annual marketing budget. While there are no hard and fast rules on how best to establish a marketing budget, I usually recommend starting by asking a series of questions — about […]

Appreciating the Power of Brand

Dave Foster, one half of AvreaFoster’s founding leadership team, has led the strategic brand consultancy as CEO for more than 25 years. Over time, Dave has guided AvreaFoster through a transition, shifting the company’s role to a more consultative and strategic brand advisor. This gradual transformation was motivated in part by Dave’s growing awareness of […]