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News
Meet Ashley
She’s a recent graduate of TCU and the newest member of the AvreaFoster family. Ashley will put her degree in strategic communications (with a minor in digital culture and data analytics) to good use as she collaborates with our account team on a growing roster of clients and projects. A native of California, Ashley loves traveling, taking pilates classes, going to the Fort Worth Stockyards, and spending quality time with her friends and family. Welcome to the team, Ashley!
Meet Caitlin
She’s a digital dynamo. Marketing automation master. Big idea generator. And an award-winning digital strategist with 12+ years of targeted experience.
As the newest member of our team, she acts as a digital advocate for all of our clients, ensuring work and performance are strategically sound. With expert knowledge of the digital marketing landscape, Caitlin leverages her B2B/B2C experience across a variety of industries to develop comprehensive digital marketing strategies that are built to convert and scale. Caitlin’s areas of expertise include digital advertising, SEO/SEM, conversion rate optimization, marketing automation, and data analysis and reporting. Welcome to the team, Caitlin!
Producing Powerful Testimonials in a Pandemic
The pandemic has been difficult for everyone, but especially on those struggling with opioid substance use disorders. AvreaFoster helped BHG, a national treatment center, step up its outreach efforts through a patient testimonial video campaign — contactless, of course. Using before-and-after style video clips promoted through digital advertising, users were directed to market-specific landing pages to hear patients speak more about their recovery journey. The tremendous response from these individuals and the stories they shared reminds us that anything is possible — even in a pandemic. Watch a short clip here.
Ross Tower: In the Marketing Center of It All
AvreaFoster partnered with HPI Real Estate to reimagine and elevate the leasing experience for prospective tenants of Ross Tower, one of HPI’s premier assets located in downtown Dallas. The creation of an expansive new Marketing Center reveals an immersive tour experience complete with wall murals, floor graphics and amenities video to deliver a message about the property’s competitive advantages. Click here to see more images.
High-Impact Web Workout
October was a busy month for ABC Fitness Solutions. This fitness innovator launched a new name, new brand and a newly revamped website built by AvreaFoster. The cornerstone of the company’s digital sales ecosystem, this bold new website firmly positions ABC as the leading provider of club management software and solutions designed to help gyms, clubs and studios thrive in the new fitness economy. Check out the new site now.
Summer Internship Program, WFH Style
Two TCU interns are in the house for crAFt, AvreaFoster’s summer internship program. Literally, in the house. Their houses to be exact.
Just like the rest of the AvreaFoster team, our interns are working from home during the pandemic.
For the past 15 years, AvreaFoster has delivered an internship program that provides valuable, hands-on experience in marketing, strategy and branding. Rather than cancel the program this year, we rolled up our sleeves, got creative and built a new and improved program that fits within our current business environment. Working remotely, we’re still able to offer an authentic look into agency life, by showing how the team at AvreaFoster plans, creates, produces and manage workloads. This real-world (albeit remote) experience adds a whole new dimension to learning.
Today, we welcomed Caroline and Lizzie to the program with a virtual breakfast video call, complete with handwritten welcome messages to make them feel right at home. We wish our 2020 crAFt interns the best with us this summer, and cannot wait to see what the future holds for them! And maybe we’ll even see them in person before the summer is over.
Exercising a Strong Social Strategy
ABC Financial (abcfinancial.com) is a premier provider of technology and related services to over 8,000 health clubs. AvreaFoster was supporting the preparation for ABC’s participation in the preeminent industry convention when COVID-19 intervened. Canceled. Our work, of course, was put on hold; but our client, ABC, decided to assemble a resourceful internal team and go to work in a unique direction during this interim period.
The closing of gyms and fitness clubs globally generated an impressive flexing of marketing muscles from the ABC team, focusing their entire marketing outreach delivered solely as a social media campaign. How? Their clients were introduced to relevant financial support channels. A #StrongerTogether social campaign brought their industry together with a united mission of addressing the pandemic. And #FeelGoodFriday was launched as a platform of collaboration regarding the readiness of reopening. “Act fast and communicate often” was somewhat of a mantra for this optimization of social media as their primary communication effort. And it was obviously a mantra for success — increasing engagement beyond 400%.
Congratulations to the ABC team for truly impressive, meaningful offerings in the spirit of helping their colleagues! Follow @abcfinancialservices on Facebook.
Meet Brittany
As AvreaFoster’s dynamic new account director, Brittany Feldman specializes in managing complex projects, drawing on her work in Chicago with high-profile clients in the elevator, aviation, eye care, and computer and technology industries. In her free time, Brittany enjoys walking in her North Dallas neighborhood with her 4-year-old daughter and dog Dallas (named for the city she thought she’d never be living in again). She also loves planning her next fun trip.
Reimagining the Digital Experience
AvreaFoster recently launched the new website for Imagine Health, a healthcare innovator who is changing how companies purchase and utilize their health insurance. This digital tool is the cornerstone of Imagine Health’s B2B sales strategy, complete with persona-based journeys, thought leadership content and an interactive cost calculator. Explore the site now.
AvreaFoster Supports YMCA Safety Around Water
When summer gets hot, there is nothing better than jumping in a swimming pool to cool off. And that is what many children who live in Dallas-area apartments do to pass the time and have fun with their friends.
That is why safety in and around community pools is so important. Drowning is the leading cause of unintentional deaths of children ages 1 to 4. According to the Texas Drowning Prevention Alliance, drowning is the second leading cause of death among children under the age of 14.
Every summer, AvreaFoster supports one of the best YMCA programs in the Dallas area called Safety Around Water. In 2019, over 3,900 children participated in the program that teaches them how to swim, the use of water safety skills, and how to react to emergency situations.
“I have been bringing my 5-year-old daughter to participate in the program for the past three consecutive summers,” said participant mom Patricia Villegas. “This program has allowed my daughter to learn the skills necessary in case of an emergency regarding the pool. My daughter loves the program! As soon as summer starts, she’s asking me when her swimming lessons begin. I’d recommend this program to everyone who has children because being able to swim is a very important skill for the kids.”
“Knowing we play a part in teaching kids to swim touches home with me. As a teenager, I used to teach water safety programs across Dallas and have seen the positive impact it has on our community,” said AvreaFoster CEO Dave Foster.
Meet Bailey
As our newest Senior Account Executive, Bailey Woodling brings a wealth of experience to her role, having worked with high-profile clients in the healthcare, real estate and automotive industries. When she’s not hard at work, Bailey enjoys exploring her new neighborhood (she just moved here from Austin) with her fiancé and two energetic boxers. Welcome to the family Bailey.
Mergers and Acquisitions
Merger and acquisition transitions can be turbulent periods if not managed correctly. Entering a transition process without a clear sense of how to address these potential conflicts may generate additional uncertainty within both companies during an already trying period, causing unnecessary tension. Read the latest insights from Suzanne Miller regarding branding right during M&A.
Hillwood Kicks Off Construction
Hillwood kicked off construction of the 15-story, 365,000-square-foot Victory Commons project this week. Hillwood Urban and USAA Real Estate teamed up to develop the project which includes a 1,100-space parking garage and 12,000 square feet of retail.
Meet Rosie
As the newest member of the AvreaFoster account team, Rosie Center is in charge of managing our client workload, ensuring projects are completed on task and on time, and making sure we have fun along the way. Welcome aboard, Rosie.
In Memoriam – Ross Perot
Our hearts are heavy as we mourn the loss of a great patriot and proud fellow Texan. Ross Perot was a great statesman and businessman who built EDS and associated companies into a powerhouse and changed the world of technology forever. We tip our hats to Mr. Perot and thank him for his drive and determination. Our thoughts are with his immediate family and his extended family at Hillwood.
Meet Chelsea
She’s our crAFt intern from TCU who will be with us all summer long, learning the ropes and flexing her creative muscles. Welcome to the team, Chelsea.
Meet Taylor
She’s the newest addition to our growing AvreaFoster team. As one of our multitalented production designers, Taylor Camp uses her keen eye for design and mad computer skills to ensure we efficiently get projects out the door. Welcome to the family, Taylor.
WithMe Health Chooses AvreaFoster
When you’re trying to permanently shift how employers view and evaluate pharmaceutical benefits for their employees, you need a marketing partner savvy enough to convert every player along the supply chain. That’s why WithMe Health tapped AvreaFoster to oversee the creation of its complete brand identity, including naming it. With a bold new name and logo, visual style guide and messaging platform established, AvreaFoster is now developing a corporate website and marketing communications strategy. In the meantime, you can visit their temporary launch site.
Phillips Foundation Chooses AvreaFoster
We’re proud to announce that the Phillips Foundation has selected AvreaFoster to design, write and develop the organization’s new website. A groundbreaking nonprofit organization, Phillips has created an innovative approach to philanthropic giving focused on investing in organizations that provide a positive social impact and deliver a financial return. The new site is now live and ready to explore. Visit now.
AvreaFoster Fitness Challenge
Last year, the AvreaFoster team participated in an innovative employee challenge. Wearing new Apple Watches (part of the company’s newest wellness perk), employees signed up to meet various personal and team goals for fitness and wellness achievements. The program encourages a healthy lifestyle and camaraderie among teammates. Employees who reached their goals were rewarded with prizes. A series of challenges will run throughout this year, keeping employees active and fit.
New Website for L&B Realty
The new web experience for One Biscayne Tower is now live. Developed for real estate advisors, L&B Realty, the new website incorporates dynamic video content along with sleek design elements to help promote one of downtown Miami’s premier office towers. The team at AvreaFoster managed the entire project — from wireframes to web design to content development. Experience the site now.
Bringing the NTT Data Story to Life
AvreaFoster is proud to have created a video series for leading business process and infrastructure innovators NTT DATA. The videos showcase a few of the instances where NTT DATA’s expertise has generated outstanding results for its clients, revolutionizing their ability to deliver better, more memorable experiences. The video series is featured on the company’s website and social channels. Watch “It All Starts Here” now.
Reimagining a Global Safety Program for Fluor
AvreaFoster recently partnered with Fluor, one of the world’s largest construction companies, to transform Fluor’s global safety initiative. AvreaFoster led a collaborative research, strategic assessment and brand development process to arrive at the theme — “Safer Together” — that reflects the company’s ongoing efforts to strengthen its preventive safety culture. Fluor launched the new Safety Together program at the company’s annual leadership team meeting and is rolling it out at offices and construction sites around the world. The campaign includes a Safety Pledge outlining the company’s renewed commitment to safety as well as an extensive Safer Together brand identity that was extended across hundreds of communication pieces.
Grand Rounds Unveils Interactive Tool
Grand Rounds, a leading health services company, uses technology to match patients with suitable primary care physicians. To build awareness about the importance of quality care and create buzz around the company’s offering, AvreaFoster launched Grand Rounds’ newest digital tool: QualityThatCounts.com. The website features an interactive map displaying physician quality per county, giving healthcare analysts and benefits providers an at-a-glance overview of physician quality by county. To generate the map, Grand Rounds employs proprietary algorithms using clinical and background data to predict physician performance and identify PCPs who are most likely to deliver high-quality care consistently. AvreaFoster and Grand Rounds collaborated to organize and structure the data in dynamic and accessible formats. Additional insight and leadership around physician quality are in development for Q3 and Q4 of 2018.
Rebranding AllianceTexas
Hillwood, a pioneering real estate development company, approached AvreaFoster with a big challenge: rebrand their signature achievement, AllianceTexas. A 26,000-acre master-planned development in Fort Worth, Texas, AllianceTexas is a regional success story, having generated over $69 billion in economic stimulus. With a unique inland port and industrial airport, AllianceTexas serves as a major thoroughfare for commercial shipping. It’s also home to thousands of residents and an array of retail, office spaces and industrial complexes.
Petro-Hunt Selects AvreaFoster
Petro-Hunt L.L.C., one of the nation’s largest privately-held oil and gas companies, has selected AvreaFoster to redesign and redevelop the company’s website and online presence. AvreaFoster, with extensive experience in energy, technology and real estate businesses, was chosen by Petro-Hunt leadership to develop a more forward-thinking, dynamic and accessible site. The site is an important part of the company’s ongoing engagement with investors, partners, communities and both prospective and existing employees. The Dallas-based company traces its roots to the 1920s, when the legendary H.L. Hunt entered the oil and gas business in El Dorado, Arkansas.
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