The pandemic has been difficult for everyone, but especially on those struggling with opioid substance use disorders. AvreaFoster helped BHG, a national treatment center, step up its outreach efforts through a patient testimonial video campaign — contactless, of course. Using before-and-after style video clips promoted through digital advertising, users were directed to market-specific landing pages to hear patients speak more about their recovery journey. The tremendous response from these individuals and the stories they shared reminds us that anything is possible — even in a pandemic. Watch a short clip here.

October was a busy month for ABC Fitness Solutions. This fitness innovator launched a new name, new brand and a newly revamped website built by AvreaFoster. The cornerstone of the company’s digital sales ecosystem, this bold new website firmly positions ABC as the leading provider of club management software and solutions designed to help gyms, clubs and studios thrive in the new fitness economy. Check out the new site now.

AvreaFoster partnered with HPI Real Estate to reimagine and elevate the leasing experience for prospective tenants of Ross Tower, one of HPI’s premier assets located in downtown Dallas. The creation of an expansive new Marketing Center reveals an immersive tour experience complete with wall murals, floor graphics and amenities video to deliver a message about the property’s competitive advantages. Click here to see more images.

ABC Financial (abcfinancial.com) is a premier provider of technology and related services to over 8,000 health clubs. AvreaFoster was supporting the preparation for ABC’s participation in the preeminent industry convention when COVID-19 intervened. Canceled. Our work, of course, was put on hold; but our client, ABC, decided to assemble a resourceful internal team and go to work in a unique direction during this interim period.

The closing of gyms and fitness clubs globally generated an impressive flexing of marketing muscles from the ABC team, focusing their entire marketing outreach delivered solely as a social media campaign. How? Their clients were introduced to relevant financial support channels. A #StrongerTogether social campaign brought their industry together with a united mission of addressing the pandemic. And #FeelGoodFriday was launched as a platform of collaboration regarding the readiness of reopening. “Act fast and communicate often” was somewhat of a mantra for this optimization of social media as their primary communication effort. And it was obviously a mantra for success — increasing engagement beyond 400%.

Congratulations to the ABC team for truly impressive, meaningful offerings in the spirit of helping their colleagues! Follow @abcfinancialservices on Facebook.

AvreaFoster recently launched the new website for Imagine Health, a healthcare innovator who is changing how companies purchase and utilize their health insurance. This digital tool is the cornerstone of Imagine Health’s B2B sales strategy, complete with persona-based journeys, thought leadership content and an interactive cost calculator. Explore the site now.

Hillwood kicked off construction of the 15-story, 365,000-square-foot Victory Commons project this week. Hillwood Urban and USAA Real Estate teamed up to develop the project which includes a 1,100-space parking garage and 12,000 square feet of retail.

Our hearts are heavy as we mourn the loss of a great patriot and proud fellow Texan. Ross Perot was a great statesman and businessman who built EDS and associated companies into a powerhouse and changed the world of technology forever. We tip our hats to Mr. Perot and thank him for his drive and determination. Our thoughts are with his immediate family and his extended family at Hillwood.

Hillwood, a pioneering real estate development company, approached AvreaFoster with a big challenge: rebrand their signature achievement, AllianceTexas. A 26,000-acre master-planned development in Fort Worth, Texas, AllianceTexas is a regional success story, having generated over $69 billion in economic stimulus. With a unique inland port and industrial airport, AllianceTexas serves as a major thoroughfare for commercial shipping. It’s also home to thousands of residents and an array of retail, office spaces and industrial complexes.

Petro-Hunt L.L.C., one of the nation’s largest privately-held oil and gas companies, has selected AvreaFoster to redesign and redevelop the company’s website and online presence. AvreaFoster, with extensive experience in energy, technology and real estate businesses, was chosen by Petro-Hunt leadership to develop a more forward-thinking, dynamic and accessible site. The site is an important part of the company’s ongoing engagement with investors, partners, communities and both prospective and existing employees. The Dallas-based company traces its roots to the 1920s, when the legendary H.L. Hunt entered the oil and gas business in El Dorado, Arkansas.