ABC Fitness Solutions is a premier provider of technology and related financial services for the fitness industry. In 2020, the company made a number of key acquisitions that expanded ABC’s offerings and required the company to evolve its brand, sales messaging and go-to-market strategy.
- Brand Evolution
- Strategic Messaging
- Sales Tools
- Trade Show Support
Moment of Clarity
ABC’s business transformation centered on the expansion of its core products. So that’s where our brand evolution began. We created a new solution graphic that visually tells the comprehensive story of the ABC solutions portfolio. From there, we built a powerful visual identity and messaging platform that was extended across digital and traditional deliverables.
The new ABC brand is bold, confident and forward-thinking, like the company it represents. The ABC brand was brought to life across a variety of marketing channels, the biggest being the company’s new website. Once the site launched, the brand identity was extended across traditional sales tools, including trade show materials, pitch decks and product collateral.
The evolved brand and messaging signaled a massive shift for ABC and its customers. Building on the company’s leadership position, ABC — and its brand and message — represent the most complete solution in the fitness industry today. In addition to a successful brand launch, ABC has been able to flexibly and adeptly absorb new acquisitions as the company continues its expansion.