TrinityRail is one of North America’s leaders in railcar manufacturing and rail shipping solutions. They wanted to build awareness around their comprehensive service suite and better assert themselves as more than strictly a manufacturer and lessor. At the same time, the company needed to refine and evolve its digital marketing strategy with an increased focus on demand generation.
SERVICES PROVIDED
- Strategic Messaging
- Digital Strategy
- Digital Media
- Campaign Development and Management
- Search Engine Optimization
- Website Strategy and Management
- GDPR Compliance
Moment of Clarity
Observing TrinityRail’s appetite to engage with new digital marketing tools and strategies to outpace the competition, there was an opportunity to seize on this momentum and build awareness around specific services and solutions while increasing market share by improving the state of their on-site SEO and launching tightly focused demand generation campaigns.
95%
Increase in traffic
4.5 MILLION
Ad Impressions
200%
Increase in conversions
“Our experience with AvreaFoster has been nothing short of outstanding. Their professionalism is unparalleled and their expertise in all things digital marketing is unrivaled. We view them as a true partner in how they continue to elevate our business and I have no doubt that they will do the same for your business, too.”
ERIC SCHMELTZLE | DIRECTOR OF MARKETING OPERATIONS, TRINITYRAIL
Solution
We seized on the opportunity at hand by first implementing technical and on-page SEO improvements throughout the TrinityRail website. Simultaneously, we analyzed and overhauled the Google paid search strategy and campaign structure to better capture in-market leads. We then launched demand generation campaigns intended to raise awareness around key services and solutions.
Results
The combined efforts and optimizations served to amplify TrinityRail’s market presence, both in terms of demand and lead generation. Given the swift and impactful success of these initial pushes, TrinityRail plans to increase its emphasis on digital marketing in the immediate future.