Strengthening a fitness leader’s sales strategy.
ABC Fitness Solutions is a premier provider of technology and related financial services for the fitness industry. In 2020, the company made a number of key acquisitions that expanded ABC’s offerings and required the company to evolve its brand, sales messaging and go-to-market strategy.
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A brand evolution begins.
ABC’s business transformation centered on the expansion of its core products. So that’s where our brand evolution began. We created a new solution graphic that visually tells the comprehensive story of the ABC solutions portfolio. From there, we built a powerful visual identity and messaging platform that was extended across digital and traditional deliverables.
Bright, bold and confident.
A solid foundation for continued growth.
The evolved brand and messaging signaled a massive shift for ABC and its customers. Building on the company’s leadership position, ABC — and its brand and message — represent the most complete solution in the fitness industry today. In addition to a successful brand launch, ABC has been able to flexibly and adeptly absorb new acquisitions as the company continues its expansion.