Strengthening a fitness leader’s sales strategy.
ABC Fitness Solutions is a premier provider of technology and related financial services for the fitness industry. In 2020, the company made a number of key acquisitions that expanded ABC’s offerings and required the company to evolve its brand, sales messaging and go-to-market strategy.
Services provided:
Brand Evolution
Strategic Messaging
Website
Sales Tools
Trade Show Support
![ABC Fitness site on mobile devices](https://avreafoster.com/wp-content/uploads/2023/04/abc-site-on-mobile-devices.webp)
A brand evolution begins.
ABC’s business transformation centered on the expansion of its core products. So that’s where our brand evolution began. We created a new solution graphic that visually tells the comprehensive story of the ABC solutions portfolio. From there, we built a powerful visual identity and messaging platform that was extended across digital and traditional deliverables.
![ABC Fitness sites on multiple screens](https://avreafoster.com/wp-content/uploads/2023/04/abc-sites-on-multiple-devices.webp)
Bright, bold and confident.
![ABC Fitness desktop mockup](https://avreafoster.com/wp-content/uploads/2023/04/abc-ppt-desktop-mockup.webp)
![ABC Fitness statistics and comps floating](https://avreafoster.com/wp-content/uploads/2023/04/abc-stats-ads-pages-floating.webp)
![ABC Fitness gym rat working out with dumbbells](https://avreafoster.com/wp-content/uploads/2023/04/abc-person-lifting-weights-in-background.webp)
A solid foundation for continued growth.
The evolved brand and messaging signaled a massive shift for ABC and its customers. Building on the company’s leadership position, ABC — and its brand and message — represent the most complete solution in the fitness industry today. In addition to a successful brand launch, ABC has been able to flexibly and adeptly absorb new acquisitions as the company continues its expansion.
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