Prepared for takeoff
Alpine Advanced Materials had acquired a breakthrough product — HX5 — from Lockheed Martin. Originally developed for the F-35 fighter jet, this advanced nanocomposite material offers the strength of aluminum at 50% of the weight. HX5 had the potential to be a game-changer in the engineering space, but had limited brand awareness.
Services provided:
Product Logo Development
Strategic Messaging
Digital Strategy
Content Marketing
Campaign Development
Digital Media Management
Refresh, revamp and relaunch.
Before embarking on a digital awareness campaign, AvreaFoster refreshed the HX5 brand identity with a bold new logo and product messaging. We also worked with Alpine’s content team to revamp HX5 web content and sales materials and to design an e-book for use in lead generation.
Increase in traffic
Decrease in bounce rate
Increase in leads
A multipronged approach.
We launched a digital campaign to build awareness, drive demand and generate leads. Our multipronged approach included eye-catching awareness ads promoting the HX5 brand, retargeting ads promoting content that addressed the pain points of engineers, and support with air cover for paid search and responsive display ads in order to capture in-market demand.
Digital delivers rapid results
Just a few weeks after launch, the digital campaign began delivering results, including more site traffic and a staggering 282% increase in sales leads. AvreaFoster continues to build on the campaign’s success with new ads that promote additional HX5 features and new downloads.
Client quote:
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