Creating a bold new brand for BK Medical.
When you hear the term ultrasound, what comes to mind? More than likely, it’s the imaging machine used during pregnancy. But BK Medical’s transformative technology is nothing like traditional ultrasound. BK’s intraoperative system consists of miniaturized in-body transducers and procedure-specific software used in neuro, spine, urology and general surgery. In order to differentiate BK’s technology from traditional ultrasound, the company needed to update its brand in a bold way.
Brand and Message Guides
Internal Brand Launch Planning
Trade Show Support
Redefining the story for an ultrasound innovator.
After conducting multiple workshops with BK leadership, AvreaFoster began shaping the brand positioning. Unlike traditional ultrasound, BK is used during surgical procedures — giving surgeons access to real-time visual data so they can make potentially life-saving decisions. BK is so much more than ultrasound. It’s a transformative solution that empowers surgeons when they need it most: during surgery.
A more confident go-to-market message.
Creating an immediate impact.