Reimagining a digital strategy for a healthcare innovator.
Imagine360 is a newly formed health insurance provider that is an alternative to traditional PPOs. The company needed to launch its new brand to the market and quickly. We put digital assets and marketing campaigns in place to build awareness and drive sales leads with both employers and their insurance brokers.
Services provided:
Strategic Messaging
Website Development
Digital Strategy
Content Marketing
Campaign Development
Media Management
Sales and Marketing Alignment
Marketing Automation
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Real, tangible results.
Since campaign launch, Imagine360 has experienced a significant increase in marketing engagement across the board — from web traffic to content downloads. More importantly, marketing has benefited the bottom line; helping to drive a significant increase in qualified sales leads and deals closed.
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%
YOY increase in Leads
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YOY increase in MQLs
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YOY increase in SQLS
An engine that drives demand.
Imagine360 needed to create a marketing engine that generated awareness, leads and sales — in the most efficient way possible. So we took a two-pronged approach that included both broad-based demand generation and ABM-based lead generation to specific verticals.
Connecting with decision-makers.
Using ads and landing pages with targeted language that spoke to specific vertical pain points, Imagine360 was able to connect with the right prospects on the right channels at the right time — and strategically move buyers through the sales journey from awareness to action.
Client’s remarks:
“I consider AvreaFoster a true strategic partner. They jumped into the weeds and learned our complex business and, as a result, they have contributed to our growth in big, impactful ways.”
Kathy Hebling
VP, Marketing | Imagine360
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