A brand intervention
Originally called Avicena, this healthcare technology company and medical device provider was working to transform clinical interventions in cardiovascular health with its flagship product, Vivio® — a mobile device that helps diagnose heart failure. However, the company faced a lack of concise and differentiated messaging, a weak visual identity and a name that couldn’t be used due to trademark conflicts.
Services provided:
Company Naming
Visual Brand Identity
Logo Development
Strategic Messaging
Website Development
Branding Sales and Marketing Materials
Intelligence paves the way
Leveraging insights from a discovery phase, AvreaFoster was able to identify a new brand name that more intuitively communicated the company’s commitment to the cardiovascular space in healthcare. We honed go-to-market messaging that not only highlighted Ventric Health’s key differentiators, but also appealed to large health organizations serving elderly patient populations (those 65 years and older).
Hear from our clients.
Bringing Ventric Health to life
Hear from our clients.
More Results
Down Below
BLOG
Why Did Your Last B2B Digital Marketing Effort Fail?
BLOG
Are Your B2B Sales & Marketing Teams Aligned?
CASE STUDY
Fluor
