Why Did Your Last Digital Marketing Effort Fail?
People who know me say I live for a challenge…
Why Brand Matters
It’s not uncommon for our clients to associate the worth of their brand with the quality and impact of their visual assets. Brand components such as logos and visual designs should convey aspects of your brand’s personality, but they don’t exhaust the equity you’ve worked hard to establish. Before you can measure the effectiveness of […]
5 Digital Healthcare Trends that Are Here to Stay
Over the years, AvreaFoster has helped dozens of healthcare organizations…
Podcasting for B2B Businesses
Businesses searching for an advantage over their competitors are leveraging new ways of promoting thought leadership, engaging broader audiences and attracting new prospects. Podcasting, a format commonly used by B2C marketers, is increasingly drawing support from B2B companies looking for a substantial, but easily digested medium. Like videos, podcasts do not require a significant time […]
Closed Loop Marketing
You want to squeeze every ounce of productivity from your marketing and sales departments to spur growth and gain market share. Cooperation between teams is essential, but technological innovation is becoming increasingly important for improving customer engagement outcomes. Closed loop marketing offers an integrated approach for managing and evaluating the effectiveness of your organization’s targeted […]
Tips for Creating Effective Buyer Personas
Marketing professionals constantly make references to buyer personas and the buyer’s journey, and it’s no surprise why. One of the most influential marketing innovations in recent years, personas factor into virtually every decision marketers make. The success of your efforts depends in large part upon the detail and accuracy of the buyer personas, making it […]
Introducing KPIs into Your Marketing Strategy
Are you confident that your brand strategy is delivering results?
