At AvreaFoster, we spend a lot of time in the B2B marketing trenches, building the assets that power modern marketing engines. Along the way, we collaborate closely with B2B sales leaders. Whether we’re developing personas, mapping the buyer journey or launching account-based campaigns, working with the sales team is an important part of our creative process.
01
Prioritize leads with real buyer intent
B2B sales teams are often flooded with leads — but not all leads are created equal. AI can help you sort the signals from the noise by analyzing digital behavior (like B2B website activity or email engagement) to surface leads who actually are ready to talk.
Use AI when:
- You have a large volume of inbound leads and need to triage quickly.
- You want to align sales outreach with the timing of buyer interest.
- You’re running targeted ABM campaigns and need to focus on warm accounts.
AI sales tip: Don’t just rely on form fills. Use AI-driven lead scoring models to surface sales-ready leads, even if they haven’t converted yet.
02
Speed up response times
When it comes to B2B sales, timing matters. When a B2B prospect engages, they are more likely to convert when your team responds quickly. AI can help by automating first-touch follow-ups, scheduling meetings or even crafting personalized emails at scale.
Use AI when:
- Your team is juggling too many leads to respond manually.
- You need to maintain a consistent follow-up cadence.
- You want to improve speed-to-lead without sacrificing personalization.
AI sales tip: Use tools like ChatGPT or GrammarlyGO to draft or improve messages, but train your team to review and refine before sending. AI should enhance human connection — not replace it.
03
Turn conversations into insight
Sales calls, demos and meetings are gold mines of information. AI can transcribe, summarize and analyze these conversations to identify objections and highlight concrete next steps.
Use AI when:
- You want to coach new reps without sitting in on every call.
- You need better visibility into where deals are stalling.
- Your team is capturing key info in notes — but not logging it consistently.
AI sales tip: AI-powered transcription tools like Otter.ai and Read AI can help summarize calls and surface trends, but the real value is using those insights to improve future conversations.
04
Improve B2B sales forecasting
- You need better visibility into deal progression.
- You’re struggling to explain why forecasts miss the mark.
- You want to identify deals that are quietly going cold.
05
Free up sales reps to do what they do best
- Your reps spend more time logging activity than talking to prospects.
- You want to reduce admin work without losing visibility.
- You’re scaling quickly and need to protect rep productivity.
Final thought: Align AI with the problem you’re solving
Need a partner who understands both marketing and sales — and knows how AI fits in?
We’d love to connect. Because the future of AI in B2B isn’t just smarter marketing. It’s smarter selling, too.