Driving alignment around a new brand.

Gainwell Technologies excels in delivering digitally enabled solutions that support public health, including state Medicaid agencies and managed care organizations in commercial markets. Born from multiple acquisitions, the company embarked on a journey to define its brand story. AvreaFoster and Gainwell worked together to develop cohesive messaging and a modern brand look to enhance Gainwell name recognition and credibility in markets across the nation.

Services provided:

Brand Positioning
Strategic Messaging
Visual Brand Refresh
Brand Guidelines
Website Development

Setting the tone for a unified voice.

AvreaFoster conducted multiple key interviews to gain consensus on the identity of the brand, including its culture, vision and unique differentiators. We used these insights to create a new brand narrative that inspired Gainwell to communicate and operate cohesively. We then crafted a new brand look that reflected the evolved messaging and helped to position Gainwell as a modern and relevant leader.

Reimagining Gainwell’s digital presence.

The new brand story and visual identity were met with enthusiastic approval from Gainwell’s leadership and team members across the company. Following the initial updates to the existing Gainwell website designed to signal a refreshed and aligned brand, AvreaFoster worked with Gainwell to develop a completely new website for the company. The new site not only offers an enhanced user experience, it is also SEO-driven to significantly improve tracking and maintenance efforts.