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About Us

The pioneering perspective in B2B marketing.

For more than 30 years, we’ve transformed branding and marketing strategies for some of the world’s leading B2B marketers — and we’re just getting started. Use the timeline below to explore the history of AvreaFoster.

We’re on a mission to deliver strategic, results-oriented brand strategies and digital marketing that propel your business forward.

Explore the 30+ year history of AvreaFoster.

AvreaFoster is founded in 1992 by Darren Avrea and Dave Foster in Dallas, Texas.
In 1993, AvreaFoster developed a long-standing marketing relationship with Bank One, now JPMorgan Chase & Co.
In 1994, AvreaFoster initiated a decade-long agency representation of Trammell Crow Company, the nation's largest real estate development and investment firm.
AvreaFoster entered the technology sector in 1994 with Compaq Computer Corporation, the largest PC manufacturer in the U.S. at that time.
In 1995, AvreaFoster designed and upgraded a breakthrough, e-commerce website for Southwest Airlines where customers could purchase a ticket online.
In 1996, AvreaFoster developed a series of high-profile product brochures for Micron Technology, a global leader in semiconductors.
AvreaFoster expanded its financial marketing relationships with Fidelity Investments in 1998 and beyond.
In 2001, AvreaFoster attained agency partner status with IBM, a relationship that lasted for 10 years.
AvreaFoster was acquired by Omnicom Group in 2001, becoming part of one of the world’s largest agency networks.
In 2002, AvreaFoster worked with FedEx Corp to evolve its brand and collateral system as part of its acquisition of Kinko’s.
AvreaFoster created the global brand guideline hierarchy for UnitedHealthCare in 2003.
AARP’s first travel booking website, in partnership with Travelocity, was designed and developed by AvreaFoster in 2004.
In 2005, AvreaFoster began a multiyear branding agency partnership with Dell Technologies.
AvreaFoster was awarded agency of record status in 2006 for Regus North America, a global leader in workplace solutions.
In 2008, AvreaFoster launched Concentra Inc.’s national urgent care marketing platform.
In 2009, AvreaFoster rebranded Winstead, the Texas-based law firm with national practices — creating a new logo, brand identity and website to reinforce its leading position in the legal industry.
AvreaFoster embarked on a six-year partnership as the agency of record for Omni Hotels & Resorts in 2010.
AvreaFoster celebrated Independence Day by acquiring the agency back from Omnicom Group on July 4, 2011.
In 2011, AvreaFoster rebranded FASTSIGNS, a global leader in printing and graphic services.
AvreaFoster became the branding and marketing partner for the industrial real estate division of Hillwood, a Perot Company, a partnership that started in 2014 and remains today.
In 2014, AvreaFoster wrote, designed and launched the new corporate website for Tenet Healthcare — one of the nation’s largest health systems.
In 2017, AvreaFoster designed the first of many annual reports for Dean Foods, the nation’s largest dairy company.
In 2018, AvreaFoster became the internal communications agency partner for Fluor Corporation, a leader in engineering, procurement and construction services.
In 2018, AvreaFoster began an ongoing, multiyear marketing agency partnership with NTT DATA, a global tech leader that serves 75% of the Fortune 100.
AvreaFoster began working in 2019 with Texas Capital Bank, a regional financial leader with branches in every major city in Texas.
In 2021, AvreaFoster began an ongoing agency partnership with TrinityRail, a leader in railroad leasing, manufacturing and logistics.
AvreaFoster developed multiple campaigns through our marketing partnership with GE HealthCare starting in 2023.
In 2024, AvreaFoster created a new website for Gainwell Technologies, a health-tech leader of digital and cloud-enabled services.
In 2024, AvreaFoster launched digital marketing for USAP, a leading provider of anesthesia services in the U.S.
As AvreaFoster enters their fourth decade, they continue to be a trusted perspective in B2B branding and marketing.

Our Legacy of Client Relationships.

Explore AvreaFoster’s past and present client roster, which spans a myriad of B2B verticals. What do these businesses all have in common? They used their own inflection points to drive their industries forward.
  • AAA Western & Central New York
  • Acosta
  • Associa
  • BT Global
  • Culinary Consultants
  • FASTSIGNS
  • Foundation Source
  • Haycasa Consulting
  • Hewitt Associates
  • HundredX
  • Mercer
  • Milliman USA
  • New Benefits
  • Provista
  • Regus
  • Riveron
  • SBI
  • UNA Purchasing Solutions
  • US Assure
  • Vixxo
  • Arcosa
  • Austin Industries
  • CBRE (CB Richard Ellis)
  • Centex Construction
  • Corgan
  • Corinth Partners
  • Crow Family Holdings
  • Crow Holdings
  • Fluor
  • Gault Company
  • Graff Interests
  • Greenway Investment Company
  • HFF
  • HPI
  • Hillwood
  • Hines
  • JLL
  • L&B Realty Advisors
  • Marcus & Millichap
  • Mayfield Properties
  • Parmenter
  • Regus
  • Rogers-O’Brien Construction
  • Scott + Reid General Contractors
  • Thompson Realty
  • Trammell Crow Company
  • Zachry Construction Corporation
  • 7-Eleven Corporation Inc.
  • Borden
  • Dean Foods
  • Essilor of America, Inc.
  • Golfsmith International
  • Hostess Brands
  • Kimberly-Clark
  • Neiman-Marcus
  • BP
  • Petro-Hunt
  • Purity Oilfield Services
  • Southwest Energy Company
  • TXU Energy
  • Alliance Data (Bread Financial)
  • BKM Sowan Horan
  • Bank One
  • BankOnIt
  • Bask Bank
  • Capital Institutional Services
  • Capital Southwest Corporation
  • Catalyze Partners
  • Chase
  • Comerica Bank
  • Epilog Partners
  • Fidelity Investments
  • Fiserv
  • Legacy Knight
  • MapleMark Bank
  • SCW Capital
  • Team Bank
  • Texas Capital Bank
  • Trinity Investment Group
  • VISA
  • Walmart Financial Services
  • Abrazo Health Care
  • Ampersand Health
  • Archpoint
  • Arrive Health
  • BHG
  • BK Medical
  • Baylor Health Systems
  • Censeo Health
  • City Life Health
  • Claritev (formerly Multiplan)
  • Concentra
  • Conifer Health Solutions
  • Convergence Health
  • ELAP Services
  • Essilor of America, Inc.
  • GE Healthcare
  • Gainwell Technologies
  • Included Health (formerly Grand Rounds)
  • Health Recovery Solutions
  • Healthcare Highways
  • Imagine360
  • Lyssn
  • Medical City Dallas | HCA
  • Northstar Anesthesia
  • Novum Orthopedic Partners
  • Proteus
  • Solis Mammography
  • St. Vincent’s Healthcare
  • Strand Health
  • Surgery Partners
  • Tenet Health
  • Train4u
  • U.S. Anesthesia Partners
  • Upland Advocacy
  • Vanguard Health Systems
  • Ventric Health
  • WithMe Health
  • e+CancerCare
  • iCount Wellness
  • Baker Botts
  • BAL
  • Brousseau, Naftis and Massingill
  • Enoch Kever
  • Haynes and Boone
  • Hughes & Luce
  • Jenkens & Gilchrist
  • Winstead
  • Alpine Advanced Materials
  • BNSF
  • Celanese Corporation
  • General Packaging Corporation
  • Invensys
  • Luma Vue
  • Madix
  • TrinityRail
  • Vent-A-Hood Corporation
  • Both Ends Believing
  • Buckner International
  • CECP (Committee Encouraging Corp Philanthropy)
  • Communities Foundation of Texas
  • Dallas Bethlehem Center
  • Foundation Source
  • Launchability/SCCS
  • Lyda Hill Foundation
  • Phillips Foundation
  • The Rees-Jones Foundation
  • Southern Methodist University
  • Texas Presbyterian Foundation
  • Wounded Warrior Project
  • Balfour Beatty Construction
  • Billingsley Company
  • CBRE (CB Richard Ellis)
  • Centex Construction
  • Corinth Partners
  • Crow Family Holdings
  • Crow Holdings
  • Gault Company
  • Graff Interests
  • Greenway Investment Company
  • HFF
  • HPI
  • Hillwood
  • Hines
  • JLL
  • L&B Realty Advisors
  • Marcus & Millichap
  • Mayfield Properties
  • Parmenter
  • Regus
  • Thompson Realty
  • Trammell Crow Company
  • ABC Fitness Technology
  • ATX Group
  • Chemformation
  • Compaq
  • Dell
  • EDS
  • Ericsson
  • Fiserv
  • Gainwell Technologies
  • HP
  • IBM
  • IntegraSys
  • Lucent
  • Lyssn
  • Majesco
  • Micron
  • NEC
  • NTT DATA
  • Solera Audatex
  • Trilogy
  • Tyler Technologies
  • AT&T
  • BELO Corporation
  • Cingular Wireless
  • Ericsson
  • Verizon
  • AARP
  • Associated Luxury Hotels International
  • Century Golf Partners
  • ClubCorp
  • Expedia
  • Global Hotel Alliance
  • Hotels.com
  • Mokara Hotel & Spa
  • Omni Hotels & Resorts
  • Southwest Airlines
  • Southwest Airlines – Cargo
  • Travelocity
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A partner you can trust.

“Our experience with AvreaFoster has been nothing short of outstanding. Their professionalism is unparalleled and their expertise in all things digital marketing is unrivaled. We view them as a true partner in how they continue to elevate our business and I have no doubt that they will do the same for your business, too.”
Eric Schmetzle, Director of Marketing OperationsTrinityRail
“I consider AvreaFoster a true strategic partner. They jumped into the weeds and learned our complex business and, as a result, they have contributed to our growth in big, impactful ways.”
Kathy Hebling, VP, MarketingImagine360
AvreaFoster helped us crystallize our brand and clarify our message. And they did it by digging deep and learning our business first.
Tal Hicks, PresidentHillwood Investment Properties
“Working with AvreaFoster has been a great experience from start to finish. Their team is responsive, flexible, and creative, and has helped us think differently about what is possible with our brand. They are able to simplify complex market messaging, and their design work is top-notch.”
Adam Rosenberg, Former Director of MarketingArrive Health
At Fluor, safety is so much more than a program. It’s a way of life. AvreaFoster understood that. They worked with our global team to create engaging brand positioning and identity that perfectly captures the collaborative spirit of safety at Fluor and inspires our employees worldwide.
Marc Van Heyningen, VP of Health, Safety and EnvironmentFluor
AvreaFoster is one of the most dependable and authentic agencies I’ve worked with. Because of their creative talent, resilience, courage and organizational savvy, BK Medical now stands out from the competition with a brand identity as bold as its mission.
Jehana Ray, Director of Brand Strategy andInternal CommunicationsBK Medical
“We’ve been growing fast and furiously. And AvreaFoster has been there through every step of our journey, providing brand guidance and marketing expertise along the way.”
Michele Hodde, CMOCatalyze Dallas
“We have been creating a technology platform the last five years for our clients in the insurance industry to better attract, retain and engage their customers and it was time to spread the message. AF has been a godsend helping us to modernize our brand and create a comprehensive marketing plan. Their staff from top to bottom is professional, intuitive, and attentive to our needs.”
Joel Ray, CEONew Benefits

Ready to discuss your next project?

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Tenure and tenacity at every touchpoint.

The AvreaFoster team is led by experienced B2B marketing professionals driven to find innovative, more impactful ways to drive business growth.

Darren Avrea

Chairman

Dave Foster

CEO

Lisa Goin

SVP, Creative

Brittany Feldman

VP, Brand Management

Kenny Osborne

SENIOR Director, Creative STRATEGY

Libby Graham

Senior Brand Strategist

Ben Taylor

Director, Digital Strategy

Experience and ingenuity that yield results.

CASE STUDY

TrinityRail®

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