Across every industry and business, AI is transforming operations and innovations. It’s no different for B2B brand and marketing agencies, especially as AI relates to the discovery process — the critical foundational work that ensures businesses differentiate in a meaningful and authentic manner. What was once a tedious process that took months is now more easily achieved with AI — and at a faster pace. For B2B businesses partnering with AI-forward brand and marketing agencies like AvreaFoster, AI-powered brand research offers several significant advantages.
The following highlights three ways we use AI to deliver greater value to our clients.
01
Market Intelligence at Scale
AI market research tools can rapidly analyze vast amounts of unstructured data from industry reports, competitor websites, customer reviews and social media conversations. The insights delivered create comprehensive intelligence reports that include emerging trends and shifts in buyer sentiment, as well as competitor marketing insights and possible gaps in messaging. Not only are some of these findings more difficult to identify through traditional research methods, but they might take three or four times as long to uncover.
02
Customer Perception Analysis
03
Messaging and Content Optimization
A Final Note on Aligning AI Philosophies
The combination of speed, scale and analytical depth that AI provides enables B2B companies to make more informed, evidence-based decisions about their B2B brands while reducing time and associated costs.
That said, it’s important that businesses select a brand and marketing agency with similar AI philosophies. At AvreaFoster, we believe AI is a research accelerator while human insight is the strategic compass. We leverage a “trust but verify” philosophy to ensure the accuracy of AI-delivered insights and apply our own expertise to create brand strategies. Those agencies that treat AI as an omnipotent truth-teller or allow it to dictate messaging and other tactical efforts could be putting their clients’ business at risk.