Imagine Health is shaking up the healthcare marketplace by offering innovative health plans that combine direct contracts with quality providers with services that protect members from overcharges. The result is a groundbreaking solution that dramatically lowers healthcare costs without cutting access to care.
- Strategic Messaging
- Persona Development
- Content Marketing
- Website Development
- Social Media Strategy
Moment of Clarity
In the chaotic world of healthcare, Imagine Health provides companies the one thing they’ve been lacking — control over their healthcare spend. A powerful “take back control” message became the driving force behind a robust content marketing strategy and the foundation of a message platform that was extended across multiple sales personas: insurance brokers, employers and plan members.
Increase in Web Traffic
Monthly Sales Leads
“AvreaFoster learned our business, listened to our team and brought a fresh perspective to our very complicated sales message. Their team was able to bring the Imagine brand to life.”
Chris Cigarran | CEO, Imagine Health
With a focused message in place, we developed a comprehensive digital sales strategy, beginning with a complete overhaul of imaginehealth.com. Multiple persona-specific sales journeys were developed that guided prospects through the buying process, complete with e-books, white papers and blog posts. A targeted ad campaign drove traffic to the company website, where prospects engaged with videos, interactive savings calculators and webinars.