Creating a content engine that converts.
Imagine360 offers a health plan that is an alternative to a traditional PPO. While the solution promises significant benefits versus a PPO — lower costs, better service, satisfied members — many employers and their brokers are unfamiliar with how the health plan works. A comprehensive strategy was needed to build awareness, educate decision-makers and drive leads.
Services provided:
Strategic Messaging
Website Development
Digital Strategy
Content Marketing
Campaign Development
Media Management
Sales and Marketing Alignment
Marketing Automation
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A digital destination.
The Imagine360 website became the cornerstone of our marketing efforts and a digital destination that introduced the health plan solution and housed a variety of newly created content — from guides, explainer videos and infographics to case studies and video testimonials.
An engine that drives demand.
Imagine360 needed to create a marketing engine that generated awareness, leads and sales — in the most efficient way possible. So we took a two-pronged approach that included both broad-based demand generation and ABM-based lead generation to specific verticals.
Connecting the dots
With a hard-working website and educational content in place, we launched a marketing strategy targeting key healthcare decision-makers, including brokers, HR leaders and C-suite executives. Using a mix of paid search, social and display ads, we drove traffic to core landing pages and digital content, nurturing audiences through each phase of the buyer’s journey.
Client quote:
“I consider AvreaFoster a true strategic partner. They jumped into the weeds and learned our complex business and, as a result, they have contributed to our growth in big, impactful ways.”
Kathy Hebling
VP, Marketing | Imagine360
A strategy that drives results
Imagine360 experienced a significant increase in marketing engagement across the board, from impressions to traffic and conversions. More importantly, marketing efforts contributed to an increase in qualified sales leads and deals closed.
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