Building the brand foundation for a bespoke business legacy.
Services provided:
Brand Positioning + Messaging
Visual Branding
New Website Creation
Sales Enablement
Content Strategy + Development
Photography + Videography
An identity that captures insight and ingenuity.
Legacy Knight grows and protects its clients’ legacies with bold bespoke strategies and a steadfast commitment to transparent communication, but its messaging and visual brand lacked the energy and prestige so present in the firm’s family engagements.
After crafting a new messaging story decisively focused on turning first-generation wealth builders into multi-generation wealth families, the AvreaFoster team got to work to create a completely new brand identity full of depth, warmth and strength designed to propel the firm forward in alignment with its vision.
A bold website for a new generation of high-net-worth clientele.
In creating a new, content-rich website for Legacy Knight, we had the goal of clearly presenting all engagement models, as well as the firm’s unique perspective, without giving away too much.
Building on the new brand, the website features bold messaging and design choices throughout — a marked departure from the competitive set while maintaining Legacy Knight’s high standard of professionalism. Using testimonials and stats to build credibility, infographics to explain philosophy and clear storytelling to define services, the Legacy Knight website truly represents a new generation of the family office.
Enabling sales and marketing with a credibility-building content strategy.
In coordination with the Legacy Knight brand refresh, we provided sales enablement support through the holistic redesign of the team’s pitch deck and Series A deck, and also developed a 100-page real estate research compendium. Then, following the launch of the new website, we began an ongoing content strategy engagement that included the origination of case studies, blog posts, infographics and more.
Throughout this entire process, our team provided photography and videography support — particularly as the Legacy Knight team moved into their fantastic new office.
Client quote:
More Results
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