A brand intervention
Originally called Avicena, this healthcare technology company and medical device provider was working to transform clinical interventions in cardiovascular health with its flagship product, Vivio® — a mobile device that helps diagnose heart failure. However, the company faced a lack of concise and differentiated messaging, a weak visual identity and a name that couldn’t be used due to trademark conflicts.
Services provided:
Company Naming
Visual Brand Identity
Logo Development
Strategic Messaging
Website Development
Branding Sales and Marketing Materials
Intelligence paves the way
Leveraging insights from a discovery phase, AvreaFoster was able to identify a new brand name that more intuitively communicated the company’s commitment to the cardiovascular space in healthcare. We honed go-to-market messaging that not only highlighted Ventric Health’s key differentiators, but also appealed to large health organizations serving elderly patient populations (those 65 years and older).
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Bringing Ventric Health to life
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CASE STUDY
Fluor
