Crafting content for today’s sales journey.
Did you know that the vast majority of B2B buyers (95%, according to a recent report) consider content when evaluating a company and its offering? If your B2B sales and marketing strategy doesn’t include some form of content, chances are you are losing deals. We’re here to change that.
Strengthening B2B relationships.
We develop comprehensive content marketing strategies that connect with your prospects and move them through the buyer’s journey — introducing them to your brand, your solutions and your marketing content. From awareness to decision-making, our strategies are designed to drive engagement and support long-term business growth.
Shifting from selling to problem solving.
Unlike traditional sales efforts, content marketing is focused on earning client trust — not by selling, but by solving problems. That’s why we develop content marketing that empowers your audiences to become smarter B2B buyers using blog posts, guides, case studies and more.
Our approach to content marketing.
Honed through decades of experience working with B2B brands, we’ve created a tried and true process to develop, launch and optimize content.
INTELLIGENCE
Before we start creating content, we get smart — about your audience and their pain points, challenges and sales journey.
FOUNDATION
With insight in hand, we develop a comprehensive content strategy that identifies content topics and cascades them down to content types.
ACTIVATION
We write and design content and develop launch campaigns that include paid advertising, landing pages and email marketing.
MOMENTUM
We leverage performance data to pinpoint what’s working (and what’s not) in order to optimize marketing campaigns and content.
Our content marketing deliverables may include:
Content Workshops
ICP Development
Personas + Buyer Journeys
Content Topics + Types
Articles + Guides
Case Studies + Videos
Content Landing Pages
Email Marketing
Content Launch Strategies
Campaigns: Search + Social + Display
Marketing Automation
Content Testing + Optimization
Content Marketing Case Study
Creating a content engine that converts.
See how Imagine360 used content marketing to increase engagement across the board, including a 197% increase in year-over-year leads.
FEATURED DOWNLOAD
Your Content Marketing Journey Starts Here
Ready to create content that builds authority, garners trust and drives sales conversions? Our guide provides a proven framework.
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