Mapping Out the Optimal B2B Marketing Budget
A PRACTICAL FRAMEWORK
FOR SMARTER SPEND
Struggling to determine how much to invest in marketing? Get the insights you need to create a clear, effective budget rooted in strategy, benchmarks and real performance data.
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Plan for growth. Invest with purpose. Deliver measurable results.
WITH THIS UPDATED GUIDE, YOU’LL LEARN:
- How to link marketing goals to business results
- Proven budgeting formulas and spending ratios
- How to budget from the sales funnel up
- Scoping guidelines for websites and content
- Advertising and media allocation strategies
- How to account for technology, talent and AI