Making healthcare AI feel human across every touchpoint.
Lyssn, creator of AI solutions that measure critical metrics in health and human services, knew how to help agencies and practices level up their care quality. But it was clear it needed to level up its branding and digital marketing approach. From messaging strategy and visual identity to a new, fully custom website, Lyssn’s new market presence is now as engaging and innovative as the transformative solutions they deliver.
Services provided:
Brand Positioning + Messaging
Visual Brand Refresh
Custom Website
Sales Assets
Aligning mission and innovation through messaging.
Through deep research and stakeholder interviews, AvreaFoster arrived at a brand tone that balances research, innovation and AI messaging, with language that centers on human outcomes. The result is an energizing message that connects AI innovation to improved human-centric care.
Expanding the palette.
Building on the empathetic messaging strategy and embracing Lyssn’s dedication to precision, we refined the company’s visual identity — streamlining its logo and typeface and introducing an expanded color palette. The new use of gradients, in particular, highlights the growth and transformation Lyssn’s platform enables.
Platforming the difference Lyssn makes.
With the brand voice and refined visual identity in place, we created an engaging digital experience for Lyssn that takes its complex, research-backed technology and makes its benefits clear and compelling. With strong headlines, design cues from the brand and thoughtfully placed credibility builders throughout, users now have a clear path from learning about the product to becoming a marketing-qualified lead.
Enabling a segment-specific sales strategy.
We then carried the new website’s language and visual approach through to a set of pitch decks critical to Lyssn’s sales process. With one deck for behavioral health audiences and the other for health and human services organizations, each piece of collateral applies the new messaging strategy to the unique considerations and pain points of each segment. The results are sales conversations that are completely consistent with Lyssn’s digital messaging.
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