Bringing a new vision into focus through a holistic rebrand.
Services provided:
Brand Positioning + Messaging
Brand Naming + Identity
Brand Guidelines
Brand Launch Strategy
Video Strategy
Website Strategy
An identity aligned with an innovator’s expanding aperture.
Following stakeholder interviews and deep discovery, a brand strategy was set. Centered on a mission to improve affordability, transparency and quality for all, the name Claritev was selected to anchor the new brand.
With a name that emphasizes clarity in an opaque industry, the visual brand followed suit by emulating an aperture — representing Claritev’s ability to focus in on pinpoint solutions while expanding its lens to serve the entire healthcare continuum.
A new website built for clarity.
Evaluating your brand’s next move?
Let’s connect, discuss your goals and explore potential paths forward.
* Required field
Generating excitement began from within.
A bold reintroduction to clients, colleagues and competitors.
Our collaborative approach to creating the external launch strategy involved a similar curation of efforts. Knowing that Claritev was a prominent sponsor at the industry conference, this strategy had to announce the new brand across all digital channels, support event engagement and drive audiences to a new digital home.
The strategy ultimately included a brand video, emails to existing customers and active prospects, an organic social media campaign, a highly visible presence on the floor of the conference and a net-new website built to clarify Claritev’s story and organize a complex offering.
Hear from our clients.
Start a conversation about your brand.
* Required field
More Results
Down Below
BLOG
ABM in the Age of AI: Why the Old Playbook Needs an Update
BLOG
Designing the B2B Marketing Journey for AI and Human Buyers
CASE STUDY
Legacy Knight
