AvreaFoster recently partnered with Fluor, one of the world’s largest construction companies, to transform Fluor’s global safety initiative. AvreaFoster led a collaborative research, strategic assessment and brand development process to arrive at the theme — “Safer Together” — that reflects the company’s ongoing efforts to strengthen its preventive safety culture. Fluor launched the new Safety Together program at the company’s annual leadership team meeting and is rolling it out at offices and construction sites around the world. The campaign includes a Safety Pledge outlining the company’s renewed commitment to safety as well as an extensive Safer Together brand identity that was extended across hundreds of communication pieces.